Appstract is changing the way people shop online.
In the physical world we often go shopping with friends and family. However, when we shop online, we shop alone because until now, technology has not supported our natural social behavior.
Humans are social but online shopping is anti-social!
When our shopping requires bigger decisions, we often involve more people in the decision making process.
Online stores only support individual shopping experiences. However, the social interactions, e.g. dialogues about options, priorities, prices, selections etc. happen on text message, Instagram, email, WeChat, etc. using screenshots, disconnected from the online stores.
The first plug-in enabling shared shopping experiences in any online store
When implementing the Appstract Shared Shopping plug-in to your online store, your customers can easily invite friends and family into their personal shopping experience. Here they will be able to point out options, see what the others in the group are looking at, share the basket and chat with each other - it’s like Google Docs for shopping.
Mikkel Andersen, Digital Strategist
Lucy Williams, Ecommerce Manager
